If you’ve ever sat staring at your screen wondering what to post next… you’re not alone. Creating fresh, on-brand content week after week can feel like a full-time job (and if you’re a VA or SMM, it probably is).
That’s where content shoots come in and honesty, they’re one of the smartest investments a business can make when it comes to marketing.
Whether you’re a product-based brand, a service provider, or part of a creative team managing multiple clients, a good content shoot gives you a bank of high-quality, on-brand visuals that can be used again and again across your socials, website, and marketing materials.
Why content shoots matter
In a world where attention spans are shorter than ever, visuals are everything.
Studies show that:
- Consistent branding across all platforms can increase revenue by up to 23%
- Posts with images get up to 94% more views than those without
So, when you invest in a content shoot, you’re not just buying pretty pictures, you’re building brand consistency, boosting engagement, and saving yourself (or your Virtual Assistant / Social Media Manager) hours of scrambling for something to post.
Who needs a content shoot?
In short? Almost every business needs a content shoot. But especially:
- Small business owners wanting to stand out online
- Product-based businesses who need lifestyle imagery and flat lays
- Service providers who want to show the face (and story) behind the brand
Because let’s face it, people connect with people. The more you can show your personality, workspace, and process, the more relatable your brand becomes.
The ROI of a great content shoot
Think of a content shoot as yourmarketing time-saver. From one afternoon’s shoot, you can create:
- Weeks of Instagram posts and reels
- Website visuals
- Blog visuals
- Email newsletter graphics
- Ads, proposals, and presentation materials
That’s dozens of content assets from one day of prep. A single shoot can easily fuel your online presence for three to six weeks, saving hours of ongoing content creation time.
How to get the most from your shoot
- Prepare your products and props – make sure all products are fresh, clean and looking their best
- Allow plenty of time – before your models / clients arrive, do you want to shoot flat lays, headshots etc
- Capture variety – lifestyle, behind-the-scenes, team interactions, candid moments
- Use real clients/customers
- Prep your outfits & branding – coordinate colours, have several outfit changes, include your logo where possible
- Share inspiration pictures
Bonus tip for VAs & SMMs
If you’re managing clients’ content, encourage them to plan regular shoots (quarterly is ideal). It’ll make your job 100x easier, you’ll have a consistent, branded image bank to work from instead of relying on stock photos or outdated visuals.
You can then build out captions, Reels, and graphics knowing the imagery will align perfectly. It’s a win for your workflowandyour client’s brand.
Finally…
A content shoot isn’t just about photos, it’s about storytelling. It’s about showing the heart of your business in a way words alone can’t.
So next time you’re planning your marketing, don’t overlook your visuals. Book that content shoot, plan your outfits, prep your props, and create the kind of content that makes your audience stop scrolling and really see you.
If you would like more information on how a content shoot can help your business, get in touch.
