Running a business is a wild ride, full of learning curves, wins, hiccups, and unexpected turns. As I celebrate my third year as a Business Owner, I’ve been reflecting on some of the biggest lessons I’ve learned along the way. If you’re new to the VA world (or any small business really), maybe these insights will help you feel a little more seen and a little less alone.
1. You can’t do it all alone
Yes, I know – we all start out thinking we’re superheroes. We want to be the boss, the strategist, the creative, the customer service star, the admin queen, the tech guru… but something always has to give. The biggest breakthrough? Understanding what I’m brilliant at – and what’s better handed over to someone else. Delegating isn’t a weakness; it’s smart business. It frees you up to do what you do best and helps your business grow sustainably.
2. Not every client is your dream client – and that’s okay
There’s an old saying: “It’s better to have loved and lost than never to have loved at all.” It turns out, that applies in business too. Some clients just aren’t the right fit – for your working style, your values, or your capacity. Letting go (or not saying yes in the first place) can feel scary, but it’s a lifesaver. Good business is about mutual fit. Don’t be afraid to walk away from bad business, your energy and time are worth more.
3. Some clients are for a season, and that’s still a win
Just like in life, some client relationships are fleeting. They might need help with a one-off project, or only need your services for a few months. That’s okay. Offering amazing service, even if it’s temporary, means they’re more likely to sing your praises to others. Not every client has to stick around forever for it to be a successful relationship.
4. Business (and branding) never stands still
If there’s one constant in business, it’s change. Tech is moving fast, trends evolve, and what worked for you last year might feel outdated today. I’ve learnt to embrace change – update my branding, tweak my services, refine my marketing. Growth isn’t always a straight line, but standing still is not an option.
5. Late payments = no fun
This one’s a biggie. The absolute worst feeling? Doing the work, sending the invoice… and then silence. You wouldn’t eat a three-course meal and tell the waiter you’ll pay “when you can” – so why do some clients treat small businesses that way? Chasing late payments is draining and affects cash flow. Setting clear boundaries (and being firm about them) has become non-negotiable for me.
6. Mistakes happen – own them and move on
We all mess up. I’ve sent the wrong file. I’ve undercharged. I’ve said yes when I should have said no. But every single mistake has taught me something valuable. What matters most is how you handle it. Being honest, fixing the problem, and learning for next time – that’s where the real growth happens.
7. Never get too comfortable
It’s easy to feel like you’ve “made it” when things are going well. But I’ve learnt that success can be fragile. Clients move on, projects wrap up, priorities shift. Staying consistent with your marketing, nurturing your network, and thinking ahead is so important. Don’t rely on what you’ve already got, always be thinking about what’s next.
In a nutshell?
Running a business is as much about mindset as it is about skill. It’s about resilience, learning, adapting and knowing you’re not the only one figuring it out as you go. If you’re in your first few years of business, I see you. Keep going, you’ve got this.
