Business owners who try and work on ALL aspects of their business will become the most hard working employee.
But whilst you're busy being the best employee, who is focusing on growth and the running of your business? Surely you can't be doing both...
We get it, the line between working on your business and working in the business can get blurred.
Trying to do all of the tasks that must happen in the business can eat into precious time you have available to work on the bigger things.
Working IN your business is any activity that you do, which is related to the day-to-day running of the business. For example, delivering your service, marketing your business, bookkeeping, customer service and website management. It's acting as an employee rather than the boss...
Working ON your business means doing activities that are focused on improving how your business operates or growing your business in the future. This is where you are focused on being the CEO of your business; you are using your time to plan, research, forecast and strategize.
If you focus your time on being the employee, your business will face major problems, as the growth could drastically reduce and you may miss out on opportunities.
To help, here are five tasks you can do to work ON your business.
1. Document your systems and processes
When you are documenting a process, it will allow you to really pay attention to whether that is the most efficient way of working. Also, when you have documentation of your systems, you are making it easier for you someone else to be able to work in your business!
2. Financial Forecasting
When you are working in your business, are you likely to be fully aware of how much revenue you have made and how much you have spent?
When you are working on your business you start to look more long-term. Looking at your numbers properly and forecasting is a great way to ensure you are scaling at a manageable rate.
3. Set goals for your business
To ensure business success, it is vital that you have goals. When you have goals, it allows you to make informed decisions. You can also prioritise what you should be focusing your time on.
4. Create or refresh your brand
It is important for you to take control of your brand and try to ensure you are putting out the right messages into the world. Branding is much more than a logo and colours, you should also focus on ensuring that your brand values are still true and then consider how you can be sharing those values through everything you do.
Now you've got plenty to be getting on with, why not leave the 'IN the business' tasks to a Virtual Assistant?
Hiring a VA to work in your business could be one of the best investments for you and your business. By hiring a Virtual PA, you can hand over some of those mundane tasks on your ‘to-do list’ and utilise your time in a better way, allowing you to focus on what you do best… without worrying about the rest!
Think you need some extra assistance? Fill out our contact form linked below, we can set up a FREE discovery call:
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