A lot of business owners seem to think that by taking a quick picture, writing a short caption and then clicking 'post,' that they then don’t need to think about social media again.
Wrong.
Social media is actually a really technical thing and it's difficult to get right!
Although you may think your product/service is the best thing since sliced bread, your business on social media is a 'small fish in a large pond'. Your post will be amongst thousands of posts every day. So, do you know how to stand out and get seen on social media?
Luckily for you, there are Virtual Assistants that specialise in Social Media Marketing, who know what they’re doing and how to help your business.
We wanted to highlight some of the tasks that you wouldn’t need to do, if you hired a Virtual Assistant:
1. Auditing your feed
A good social media presence doesn’t just start with social media posts. You need to make sure your profile is optimized too. Are you using keywords in your bio? Are you making use of the highlight feature? Do you have relevant links in your bio, including contact information? A Virtual Assistant will ensure that this is all done for you!
2. Content shoots
Without a bank of high quality, relevant images and videos, it can be a struggle to create the perfect reel / post. A Virtual Assistant can arrange, plan and capture content on a brand shoot, making sure that you always have plenty of images and videos ready to be used.
3. Creating social media posts
Without stating the obvious, a Virtual Assistant will create a bank of content that can be used for your social media. Your VA will ensure those posts fit the four marketing funnels and four content pillars to maximise potential impressions and engagement.
4. Sourcing images and creating visual assets
Whilst having a bank of imagery from a content shoot is great, it’s important to have a mix of content on the grid. A VA will have the tools and experience needed to pull together some beautifully designed posts, which will fit with your brand guidelines, as well as sourcing any relevant images that don’t breach copyright.
5. Scheduling posts
A Virtual Assistant will schedule / post all of your posts so they go up at the perfect time, meaning you don’t even have to think about it!
6. Responding to messages
Replying to messages and comments is an important part of building a community and a loyal customer base, but can be time consuming! Don’t worry, your VA will do this for you.
7. Building a community
Without building a community, you could be missing out on the customer loyalty section of the 'marketing funnel'. Building a community means you have lots of followers who engage with you on a regular basis and buy your product or use your service more than once. A VA knows the secrets to building and maintaining an online community.
8. Outreach
If you don’t ask, you don’t get. If you don’t reach out to your ideal clients, they may not know you even exist. A VA will reach out to your ideal clients, so you don’t have to.
9. Hashtag and trend research
Selecting relevant hashtags seems like it’s an easy task but it’s not. Hashtags are an important factor in reaching the right audience, just like finding the right trending audios. By using a VA, you won’t need to worry about keeping on top of trends and finding the right hashtags because they will do it for you.
10. Reporting on analytics
Checking your analytics is important to see what is working and what's not. You can also make sure you’re targeting the correct audience by seeing the location, age and gender of those who are engaging with your posts. A VA has the tools to do this for you and to implement any changes needed.
Could you benefit from any or all of these services? Our VA’s have a wealth of knowledge and experience that will benefit your business. Contact us here.
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